The moral of the story is Expectations are real

What kind of experience is your client expecting you to deliver? Are they expecting you to find them a home in a matter of day, weeks or months? Is your client expecting you to sell their home for over market value in a matter of a week? These are all things that the client is likely expecting whether or not you bother to find out. So do yourself a favor and find out the clients expectations from the start so you can manage them effectively. Ask yourself, what kind of experience is the client looking for me to deliver? Failing to know the answer to that question could cost you in a big way. I will share my personal experience of how I personally failed to manage my own expectations and paid the price.

• My wife and I are in the process of buying a home. We knew going into it that it was an active market but we thought our situation would be different since I was our realtor. As you can imagine we did not manage our expectations going into the house hunt. I had failed to manage the expectations of my client (my wife) and it led to unnecessary anxiety and stress. 

• Managing expectations is important with buyers but it is equally if not more important to do when working with sellers as well. I have clients in this market that regularly feel they can price their house high because there is shortage of houses out there. This is not the case, houses that are overpriced tend to sit for a while and only after dropping the price do they get serious interest. 

• At the end of the day all you can do is advise your clients what the best route to go is. What route they choose to take is up to them, but it is important to manage expectations from the get go regardless. Failing to do so could result in it negatively impacting you and your clients relationship. A seller that overprices their house with the expectation that it will sell quickly is not going to take kindly to the reality that it hasn’t sold after a month or more on the market. If you don’t clearly define the expectation the seller is likely to blame you for less than desirable result. 

The moral of the story is that you can’t control what people will or will not do. You can to some degree control how they will or will not react to a given situation. Managing expectations ensure that you and the client are on the same page. A good rule of thumb is under promise and over deliver. No one is going to get mad at you because you delivered exactly what they expected. People will quickly get upset if you under deliver though. This goes back to managing expectations, what kind if experience is your client expecting you to deliver? Answer that clearly from the outset and you will be much better of for it.  

Real estate teams vs. Individual Agents and what consumers need to know.

Real Estate Teams vs. Individual Agents

I had my first experience with a real estate team when I sold my first home about a year before I got into real estate myself. I had no idea what a team was and I the agent that was selling our house didn't explain it at all. I left feeling like I did not get what I signed up for.

There are two obvious differences between a team and an individual agent. As the name implies a team is composed of multiple agents and/or support staff. An agent is singular and therefore solo mostly without a team of support staff. The less obvious difference is that with a team you will rarely deal with the same person for any two portions of the process.

Team structure-

Teams are structured in various ways but the typical team has at least three components: a listing agent, a buyers agent and an assistant. The listing agent and buyers agent are pretty self explanatory however the assistant is the one varies. Most of the time the assistant handles all the paperwork, contracts, phone calls and all the behind the scenes stuff. This allows the listing agent and the buyers agent to focus on getting new buyer and sellers.

Single agent structure-

With a single agent there is only one agent therefore the agent has to handle everything on their own. This means that the agent will be the one showing the buyers houses as well as the one going on listing appointments. They will also be the one doing the paperwork and giving clients the update as the process goes along.

The difference to you the consumer- 

The difference between working with a team and working with an individual agent as a consumer can be pretty dramatic. When you are working with a team you will likely have very little contact with the lead agent that you initially spoke to/met with. They are the “face” of the operation and are most of the time hands off for the majority of the transaction once it gets started. This means that you agree to list the house with them and from that point on someone else takes over. Most if not all updates will come from one of the support staff and not the agent that you started working with. 

With an individual agent you have the same agent from the start to the finish, there is no one to delegate the tasks to. The individual agent is going to have much more of a personal touch and will be involved in every step of the transaction. They in a sense have more at stake than an agent with a team, because they are more personally invested in the deal. 

Conclusion- 

In concluding there is nothing wrong with either option you choose to use. Most teams provide great service but you will lose much of the personal feel that you get with an individual agent. Both should run equally smooth it just becomes a preference of what your’e comfortable with. 

How to avoid the real estate dead zone

The real estate market in San Antonio (and much of the country) is very active and move in ready homes are selling extremely fast. It is critical to a successful sale that you and your realtor know what the market is doing. Failure could land you in the “dead zone”.

The dead zone

The dead zone is that area where homes sit for months and months with no serious offers. To avoid the dead zone you need to make sure that your home will appeal to one of the two most common types of buyers in today's market, Investors or those looking for a primary residence.

The buyers looking for a primary residence want move in ready, while investors don't want to pay more than 70% of market value. If your home is not move in ready or priced around 70% of the market value, than you may be in for a long wait. 

Houses are flying of the market right now

I hear this a lot, but this does not mean that your house will sell quickly irregardless of condition or price. Some people assume that because the market is so active they can overprice their home or cut corners on the listing. This is simply not the case and will cost you big if you make that mistake. 

Move in ready is not the end all be all but if your home is not move in ready you will need to take the cost of updates/repairs and then some off. Todays buyers are busy and don't want to mess with repairs or updates. To make it worth the buyers time you will have to reduce the price substantially to cover the cost of repairs and the buyers time. 

Factor in the cost of repairs and subtract it from the current market value of the home. Then subtract another 10-15% off the market value (before repairs) and you will have a list price that should get peoples attention. Anything short of that and it is just not worth peoples time. They will keep looking for something that is move in ready.  

What is move in ready?  

Move in ready means just what it sounds like, someone can move in and not have to do repairs. People not only don't want to do repairs they don't want to do updates either. People want the wood floors, granite counter tops and bathrooms that are functional and current. Neutral paint color is a key as well, you are trying to appeal to the broadest group of people so keep it neutral. 

Closing

Closing is the goal of any real estate deal. In closing this post keep in mind that investors are business people and are looking at the bottom line. The most common formula most investors use calls for them to get the house at 70% of market value. They don’t need the home and aren’t going to overpay. 

The up side is that investors can pay cash and they don’t care about condition so you won’t have to make repairs. People looking for a primary residence may be willing to do some work but your going to have to make it worth their while. Take the cost of repairs/updates subtract that plus another 10% and you may catch their attention. If that is too much than I would suggest getting your home move in ready and not risking it.

Why should I use a full time realtor?

Part vs. Full Time, Is There Really a Difference? 

As with anything you have people that take do things full time and those that don't. I don't know about you but my home is by far my biggest investment. I would not invest hundreds of thousands of dollars in the stock market with someone who does investing on the side. I also would not want a surgeon that operates on the side when he has time. That is why I would not use a part time real estate agent. I will cover some of the potential issues that could arise when working with a part time agent.

Homes are first come first serve

In most of the country homes are selling very quickly and it is not uncommon for the home to sell the first couple days on the market. To a consumer this means that you are going to have to act quickly if you are interested in a home. 

If you are working with a real estate agent that is doing it part time it is not a priority to them and therefore you are not a priority to them. How likely is an agent to show you houses you want to see after they have worked their day job all day? I would say not likely, they will probably show it to you on the weekend when they get some time. 

Agents only get paid when they help people buy or sell a home. Being that it is a side job they don’t likely need the income and therefore have no real investment in their or your success. Agents only get paid when they help people buy or sell a home. This means that if they are not dependent on the income there is truly no motivation to succeed.  

Don’t trust your investment to just anyone

If you are a home seller using a part time agent that means that they are advertising your home part time, marketing your home part time, responding to buyer inquiries part time… You get the picture, even in a hot market homes do not sell themselves and if they get overpriced or underexposed they may well sit for months. 

The initial time a home hits the market is the best shot that it has to sell. Making sure that the home is priced right and marketed correctly from the get go is going to make all the difference in the long run. Can you put your home back on the market with a different agent after it sits for a couple moths? Absolutely you can but now you have a home for sale that sat for 3,4, or 6+ month. This is a big turn off to buyer, it gives your home a stigma and makes people more likely to pass it by a second time.

What’s a person to do?

Save yourself time and money from the get go. Don’t trust yourself to an agent that does it on a part time basis. There are plenty of agents that do it full time and there is no reason to settle for a part timer.  

Why many home buyers of today fear commitment

Add caption

Why should I sign with just ONE agent? 

The biggest reason that you should sign with an agent is that it provides a buffer between home sellers, other agents and you. Without an agent you are a commodity. With a signed agreement you are essentially off the market. Assuming your agent is doing what they should and properly representing you than everyone comes out a winner. Consider these points when debating to sign an agreement: there is no set or required length of time you must commit to and the selling agent represents the sellers not you. 

• The thing to remember is that you can sign the agreement for as short as one day. This serves to ensure that the agent is there to act as a buffer between you and the homeowner/listing agent. The most common complaint I hear is that people don't want to commit to one agent. This is understandable and of course many people may have had a bad experience with an agent in the past. The thing to understand is that you are still in control of the situation. You control the length of time you commit for as well as many other factors depending on the agreement. The agreement does have some specific binding terms and should be read carefully before signing. 

• The listing agent is already representing the seller and therefore is not looking out for your interest. This is something to consider when you’re driving around and calling the signs in front of houses. Calling the sign number will almost always put you in contact with the listing agent. The listing agent is representing the sellers and is bound to do what’s in the best interest of their client i.e. the home owner. The listing agent may try to talk you into letting him/her handle both sides of the transaction, a term called intermediary. This is fine if you are comfortable with the process of buying a home and don’t need particular advise as the process goes along. By doing this the realtor/agent is representing both parties and therefore can’t give specific transaction related advise to either side. 

Assuming that you do not have an agent in mind that you would like to work with, than check reviews by others online. I have found that Zillow is amongst the stricter criteria for agents getting reviews posted. If the agent has 4 stars or better, than it is probably a safe bet that they do a good job more than they don’t. This isn’t to say that bad agents don’t get good reviews, but it is a good starting place. Don’t commit for 6 months unless you're very early in the process or comfortable with your agent. Give the agent 30 days and see how they do, if you are satisfied than continue the relationship, if not than walk away.